The Mix 106.5 branding campaign is aimed at personifying the company as a familiar face and an established part of the community in silicon valley. The choice in network broadcasting targets A wide variety potential customers, from new young home owners to older retirees, as they familiarize and associate Atlas Trillo's name, and recognizable colors to a friendly comforting emotion over the course of a year. The campaign is tailored to touch on different weather trends and likely services every three months to balance relevance with consistency.

1170 AM KLOK Community Organization Campaign

The 1170 KLOK community organization campaign is aimed at engaging the largest growing affluent groups in the silicon valley being the Indian and Asian communities. This campaign uses a three different slot types in order to inform its listeners of the cost of negligence and seeks to be one of the only in the industry locally to incite conversation in an overly saturated HVAC market. Four minute slots interview style, 30 second slots for brand recognition and 15 second slots to share little known facts about the HVAC industry. This strategy is a short term, half year campaign designed to gain awareness before Atlas Trillo's peak summer months.